Meet Your Coach
“I don’t coach from a textbook. I coach from the road I walked.”
Alvin C. Fowlkes Jr.
Certified Master Life Coach · Professor · Motivational Speaker · Host of The Loud Life Show
Coaching certifications through Transformation Academy, March 2023.
From rock bottom to rising
I was afraid of my own shadow.
Growing up, crossing a room took everything I had — and the cruelest part was knowing I’d have to turn around and walk all the way back. My shyness wasn’t cute or quiet. It was debilitating. I didn’t love myself. I didn’t believe I was worth much at all.
But underneath all of that, I knew. I knew I was carrying gifts. I knew I had talents begging to be expressed. I was just too terrified to let them out.
Years later, just as I was starting to come into my own, every demon I’d been outrunning caught up to me at once. On December 28, 2018, I broke — a full nervous breakdown. Then came three years, January 2019 to August 2021, of fighting my way back to my life. Fighting my way back to me.
And once I found me… I never let go of me again.
Listen — I don’t want you to have to go through what I went through to get where I am. That’s why I do this work. I help you decipher what’s really happening in your life, and I walk with you while you build the life you richly deserve — the one that’s been inside you this whole time, just waiting for you to tap in.
The twelve months of THE ELEPHANT IN THE ROOM — Find Me, Define Me, Choose Me, all the way to graduation — are that journey, rebuilt as a coaching framework. When Alvin walks you through forgiving your rock bottom, he’s walked it first.
The philosophy
“My goal is to make you the elephant in the room.”
When you walk into a room, you can’t be ignored — and people can’t ignore that you’re great and living life on your terms. That’s not arrogance. That’s the natural result of someone who has found themselves, defined themselves, and chosen themselves. That’s what Loud Life coaching builds, month by month.
The Four Pillars of the Elephant
Everything I teach stands on four pillars. They run through all twelve months of THE ELEPHANT IN THE ROOM — and they’ll run through your transformation too.
I CANNOT BE IGNORED.
My presence matters. My voice matters. My existence matters. I do not have to beg to be seen.
I KNOW WHO I AM.
I do not surrender my identity to the opinions, expectations, or limitations of others. I define myself.
I COMMAND MY SPACE.
I enter every room with confidence, dignity, and self-assurance. I belong without needing to diminish anyone else.
I REFUSE TO MAKE MYSELF SMALL.
I will no longer shrink my dreams, silence my voice, or compromise my worth simply to make others comfortable.